EST. 2010
Privacy Policy
Privacy - Data Protection  
What we do with your personal information and your rights .

Aurora Ink takes data protection and people’s privacy very seriously and we are committed to comply with data protection laws.   At  Aurora Ink, we employ the most appropriate physical and technical measures, including staff training and awareness and we review these measures regularly to ensure the safety of the data we collect. Aurora Ink comply with the General Data Protection Regulation (GDPR).

As a normal part of our services,  Aurora Ink inevitably holds some of your personal data such as, but not limited, your name, address, telephone number, email address.  The purpose of this document is to clearly describe how we process that data, how we respect your privacy, and how you may exercise your right to receive a copy of that data.

Our goal is to deliver valuable services to our customers and an accurate promotion and communication. As a normal use of our services you agree to give us the permission to use the “personal data” you choose to share with us in order to inform you about Aurora Ink services and offers.  This information and data will be used only by and for Aurora Ink and we do not sell or make available any of your details to others such as direct-mail or other marketing companies (if you are contacted by any such company who state or imply that they received your contact details from us, we would dearly love to hear from you). 

Note that Personal Data in the context of the Data Protection Act just means data (like your phone number or an invoice) that can be identified with a particular individual (we can identify that the data relates to you through your name and address). It does not mean sensitive data – we do not obtain or hold sensitive information on you, just the information referred to above which is necessary to deliver valuable service to our customers.

We do not share, sell or rent personal information without your advance permission, we may only disclose your information on an exceptional basis, if ordered by a court of law.

You have a right to access to your personal data and/or having your personal data corrected, if inaccurate, or erased, if we do not have a legitimate reason for retaining the data. If you wish to discuss any matters relating to the processing of personal data you can contact us through the contact form available on our website or by post at the following address: 

Aurora Ink
11 Mounthooly Street 
Lerwick 
Shetland 
ZE1 0BJ 

You are entitled to a copy of your personal data though we may limit how frequently we comply with these requests as per the Data Protection Act, where we suspect abuse of this right, such as requesting this information daily. We do not currently charge for this service, though we reserve the right to do so in the future, because we fully respect your right of access to this data. Because we also have to protect your privacy, and guard against others trying to access your data, we will normally only post the data to your home address: should you have changed your address unknown to us, you must submit proof of your change of address with your request. For the same privacy reasons, requests for a copy of your personal data should be made in writing to:

Aurora Ink
11 Mounthooly Street 
Lerwick 
Shetland 
ZE1 0BJ

In addition, we may send you safety and marketing information (strictly related to our services) from time to time. If at any stage, you wish not to receive any marketing information from us, you may send such a request to the Data Protection Officer above, or alternatively email through the contact form on our website and your request will be complied with. For more information, visit the GDPR website.


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